Eric YimIdeas & field notes

Eric Yim · In his own words

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Short conversations about the work, the people, and what I’m learning.

Eric Yim: How a Service Business Becomes the Authority People Find in Search

How a Service Business Becomes the Authority People Find in Search

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Eric Yim: How AI Scams Target People Who Don't Know What to Look For

How AI Scams Target People Who Don't Know What to Look For

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Eric Yim: Why ads alone don't make customers trust your service business

Why ads alone don't make customers trust your service business

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Eric Yim: What Service Business Owners Can Learn From the RXBAR Founder

What Service Business Owners Can Learn From the RXBAR Founder

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Eric Yim: Why distribution matters more than another service improvement

Why distribution matters more than another service improvement

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Eric Yim: What Kind of Content Builds Trust When AI Can Fake So Much?

What Kind of Content Builds Trust When AI Can Fake So Much?

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Eric Yim: Do faceless ads still work for service businesses?

Do faceless ads still work for service businesses?

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Can a Faceless Brand Still Win? A Guide for Service Business Owners

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Eric Yim: Where should a service business check organic visibility beyond Google rankings?

Where should a service business check organic visibility beyond Google rankings?

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Why People Don’t Trust Brand Marketing, and What Service Owners Can Do

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Eric Yim: How tacky ads can weaken trust in your service business

How tacky ads can weaken trust in your service business

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Eric Yim: Four Ways a Service Business Can Reach More People

Four Ways a Service Business Can Reach More People

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Eric Yim: How long does it take to build healthy email delivery?

How long does it take to build healthy email delivery?

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Eric Yim: What “We Don’t Have the Budget” Can Mean in Marketing

What “We Don’t Have the Budget” Can Mean in Marketing

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Eric Yim: Build a Binge Bank: How Much Video Helps Customers Get to Know You?

Build a Binge Bank: How Much Video Helps Customers Get to Know You?

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Eric Yim: How AI Changes a Small Business Owner’s Workload

How AI Changes a Small Business Owner’s Workload

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Eric Yim: What Makes Customers Trust a Service Business?

What Makes Customers Trust a Service Business?

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Eric Yim: How Can AI Make Client Updates Feel Custom?

How Can AI Make Client Updates Feel Custom?

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Eric Yim: How Service Businesses Can Stay Competitive by Building Trust at Scale

How Service Businesses Can Stay Competitive by Building Trust at Scale

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Eric Yim: How much more email work does Black Friday take?

How much more email work does Black Friday take?

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Why should a founder put their name on their brand?

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Eric Yim: What is Protocol, and why does personal branding matter for service businesses?

What is Protocol, and why does personal branding matter for service businesses?

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Why people buy from the person behind the brand

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Why Brand Transparency Matters in Service Business Sales

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What Google Business Profile maintenance can you complete in one hour?

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Eric Yim: How builders can help clients tour a house before it exists

How builders can help clients tour a house before it exists

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Eric Yim: How people choose which service business to hire today

How people choose which service business to hire today

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Eric Yim: When Should a Service Business Start Planning Black Friday?

When Should a Service Business Start Planning Black Friday?

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Eric Yim: Why should a service business show video of its jobs?

Why should a service business show video of its jobs?

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Eric Yim: What trust signal can't AI fake? A recommendation from someone you know

What trust signal can't AI fake? A recommendation from someone you know

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Eric Yim: Your website is an ongoing publishing channel

Your website is an ongoing publishing channel

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Eric Yim: Do Ads Built on Fake Stories Ever Last?

Do Ads Built on Fake Stories Ever Last?

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Eric Yim: Why Does It Feel Harder to Win New Clients for Your Service Business?

Why Does It Feel Harder to Win New Clients for Your Service Business?

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Eric Yim: Should a One-Person Business Present Itself as a Company?

Should a One-Person Business Present Itself as a Company?

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Eric Yim: Why home service businesses run on trust

Why home service businesses run on trust

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Eric Yim: Is Total Freedom the Right Goal for a Business Owner?

Is Total Freedom the Right Goal for a Business Owner?

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Eric Yim: What Actually Makes a Service Business Grow? Two Simple Laws

What Actually Makes a Service Business Grow? Two Simple Laws

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Keep your Google Business Profile, website and socials current

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Eric Yim: How realistic is AI voice cloning for a service business?

How realistic is AI voice cloning for a service business?

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Eric Yim: How much time does it take to do your own marketing?

How much time does it take to do your own marketing?

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Eric Yim: Build organic proof alongside your ads

Build organic proof alongside your ads

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Eric Yim: How Fast Can a Service Business Start Getting Found Through Content?

How Fast Can a Service Business Start Getting Found Through Content?

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Eric Yim: How service businesses can show proof when buyers take longer to decide

How service businesses can show proof when buyers take longer to decide

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Eric Yim: Where Are You Spending Your Attention as a Business Owner?

Where Are You Spending Your Attention as a Business Owner?

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Eric Yim: A bigger marketing budget does not mean a better fit

A bigger marketing budget does not mean a better fit

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Eric Yim: The shift I see in how people buy: AI as a personal concierge

The shift I see in how people buy: AI as a personal concierge

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Eric Yim: Eric Yim: How theater helped me find my voice

Eric Yim: How theater helped me find my voice

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Eric Yim: Why I go in person to hear a business owner's story

Why I go in person to hear a business owner's story

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Eric Yim: Could your marketing ideas be five or ten years out of date?

Could your marketing ideas be five or ten years out of date?

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Eric Yim: I know I need consistent content. What help should I ask for?

I know I need consistent content. What help should I ask for?

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Eric Yim: Put AI inside the process, even if customers never see it

Put AI inside the process, even if customers never see it

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Eric Yim: The five questions behind a clear business story

The five questions behind a clear business story

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Eric Yim: What should you look for in marketing help beyond the labels?

What should you look for in marketing help beyond the labels?

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Eric Yim: Eric Yim: You never know who your story could help

Eric Yim: You never know who your story could help

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Eric Yim: How I think about consistent marketing for the long haul

How I think about consistent marketing for the long haul

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Eric Yim: What Your Own Buying Decisions Can Teach You About Customer Discovery

What Your Own Buying Decisions Can Teach You About Customer Discovery

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Eric Yim: The gap between marketing agencies and doing it yourself

The gap between marketing agencies and doing it yourself

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Eric Yim: Why I Want Service Business Owners to Share Their Stories

Why I Want Service Business Owners to Share Their Stories

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Eric Yim: Should I learn marketing myself or work with someone experienced?

Should I learn marketing myself or work with someone experienced?

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Eric Yim: Why a crowded market needs a clear reason to choose you

Why a crowded market needs a clear reason to choose you

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Eric Yim: The flyer story that changed my sense of effort

The flyer story that changed my sense of effort

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Eric Yim: Eric Yim: Why relationships are hard to copy

Eric Yim: Why relationships are hard to copy

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Eric Yim: Eric Yim: The moments that already feel like winning

Eric Yim: The moments that already feel like winning

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Eric Yim: The cost of sharing your message has changed

The cost of sharing your message has changed

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Eric Yim: One Size Does Not Fit Every Customer

One Size Does Not Fit Every Customer

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Eric Yim: Why old manual habits survive better tools, and how to change one workflow

Why old manual habits survive better tools, and how to change one workflow

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Eric Yim: Why I want marketing to happen through text

Why I want marketing to happen through text

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Eric Yim: What I Won’t Do for More Money: Selling Something I Don’t Believe Is Worth It

What I Won’t Do for More Money: Selling Something I Don’t Believe Is Worth It

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Eric Yim: Word of mouth can reach further

Word of mouth can reach further

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Eric Yim: The Story Behind Her Balloons and Gelatin Cakes

The Story Behind Her Balloons and Gelatin Cakes

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Eric Yim: Why building Protocol Text feels purposeful to me

Why building Protocol Text feels purposeful to me

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Eric Yim: You can show proof before you have a case study

You can show proof before you have a case study

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Eric Yim: Eric Yim: Views Need a Path to Real Value

Eric Yim: Views Need a Path to Real Value

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Eric Yim: Eric Yim: Why the product experience matters to me

Eric Yim: Why the product experience matters to me

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Eric Yim: The right service might be your neighbor

The right service might be your neighbor

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Eric Yim: Balance the Big Vision and the Daily Details

Balance the Big Vision and the Daily Details

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Eric Yim: How to evaluate marketing help after a pitch let you down

How to evaluate marketing help after a pitch let you down

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Eric Yim: Your ordinary story may be the thing that makes you special

Your ordinary story may be the thing that makes you special

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Eric Yim: AI still needs your discernment

AI still needs your discernment

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Eric Yim: What should hands-on marketing help actually include?

What should hands-on marketing help actually include?

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Eric Yim: Why I’d Invest in Content That Can Last

Why I’d Invest in Content That Can Last

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Eric Yim: Who is Protocol Text not for? Eric Yim on choosing a marketing fit

Who is Protocol Text not for? Eric Yim on choosing a marketing fit

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Eric Yim: A future where customers find the right fit

A future where customers find the right fit

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Eric Yim: The cost of keeping a good service invisible

The cost of keeping a good service invisible

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Eric Yim: What to Post for Your Service Business When You Don’t Want to Make Entertainment Videos

What to Post for Your Service Business When You Don’t Want to Make Entertainment Videos

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Eric Yim: How to Choose a Marketing Provider Who Understands Your Service Business

How to Choose a Marketing Provider Who Understands Your Service Business

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Eric Yim: Why we came back to the independent service business

Why we came back to the independent service business

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Eric Yim: My own buying habits changed my mind about AI and marketing

My own buying habits changed my mind about AI and marketing

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Eric Yim: Low visibility can start to feel like low value

Low visibility can start to feel like low value

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Eric Yim: Eric Yim: On the hard days, at least show up

Eric Yim: On the hard days, at least show up

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