Eric Yim · Personal writing
Notes on storytelling, building Protocol, and the people behind the work.
Eric Yim explains why he believes people still crave human connection and shares a practical way to turn an everyday customer answer into marketing that sounds like you.
I'm Eric Yim, the person behind Protocol Text. Helping others tell their stories comes more easily than telling my own. Here's how that shapes my thinking about marketing.
Attention can make a service business more visible while giving people fewer reasons to trust it. Eric Yim explains how to evaluate a risky post before sharing it.
Eric Yim explains why personal connection and technology belong together, and how service business owners can check whether a marketing provider offers both.
Great work matters, but customers also need to understand it and know how to take the next step. Eric Yim explains how to decide what needs attention before spending more on marketing.
People have told me they'd return to their stories when they felt down, to remember why they were doing any of this. That response helps explain why I care about interviewing people and sharing their stories.
You don't have to follow trends to have something useful to post. Eric Yim explains how service business owners can turn everyday work, customer questions, and business values into content.
Start with what you notice, the problem you want to be known for, and the way you handle the work. Eric Yim explains how to turn those details into a clear, supportable marketing message.
The future I want to help build starts with a more thoughtful introduction.
What I would tell a service business owner staring at an empty posting calendar.
The difference between writing down what a business sells and understanding why it exists.
How I’m learning to balance a long view with the work that needs to happen today.
100 answers across five parts of the work.